Working with the local community, Darlington Borough Council has developed a dynamic and positive branding to promote Darlington. The 'Darlington - Where Quality comes to Life' branding is to be used to create awareness of Darlington as a unique environment, which offers the means, structures and resources to make quality life possible.
The distinctive 'Quality' branding design with the swirling graphic suggests the 'double helix' - the structure of the building block of life - DNA.
The visual interpretation of the branding is positive and strong, creating a universal 'theme' which can be used by all sectors of the community: the public and private sectors, agencies, voluntary groups, organisations, businesses and individuals for marketing, profiling and a wide range of promotional uses.
The branding and a copy of the guidelines explaining how to use it will be available or can be provided in hard copy and a variety of reproduction formats.
If you require further details on the Darlington 'Quality' branding email business.support@darlington.gov.uk