In May 2000, Garstang in Lancashire declared itself ‘The World’s First Fairtrade Town’. The campaign caught the imagination of local people, the interest of politicians, and made huge headlines across the North-West – not to mention raising awareness of the Fairtrade Mark in the area.
Becoming a Fairtrade Town involves meeting 5 goals as set out by the Fairtrade Foundation. These are:
- The local Council pass a resolution supporting Fairtrade and agrees to serve Fairtrade tea and coffee at its meeting and in its offices and canteens.
- A range of (at least two) Fairtrade products are available in the area’s shops. Fairtrade products are served in local café’s/catering establishments.
- Fairtrade products are used by a number of local workplaces (estate agents, hairdressers etc) and community organisations (churches, schools etc)
- There is media coverage and popular support for the campaign.
- A local Fairtrade Steering Group is convened to ensure continued commitment to its Fairtrade Town status.