2025.12.23 Safety Report: Embark My Freedom and Embark My Story Perfumes

23 December 2025

The following notice has been issued by the Office for Product Safety and Standards.

Product
Embark My Freedom and Embark My Story Perfumes

Type
Cosmetics - Perfume

Brand
Embark

Models
My Freedom, My Story

Barcodes
8906096162023, 8906096160074

Other product identifiers
RS.845.00 B230502L

Country of origin
India

Product description
Two fragrances sold in blue and black packaging

Hazard
The products present a serious chemical risk as they contain butylphenyl methylpropional (BMHCA / lilial), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child, and may cause skin sensitisation.

The products do not meet the requirements of Regulation (EC) 1223/2009.

Corrective action
The product has been destroyed.

We recommend that consumers stop using the product immediately and contact the distributor for redress.

Full notice

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