2026.03.05 Safety Report: Glow & Lovely Advanced Multi Vitamin Serum in Cream
05 March 2026
The following notice has been issued by the Office for Product Safety and Standards.
Product
Glow & Lovely Advanced Multi Vitamin Serum in Cream
Type
Cosmetics, personal care and grooming - Skin Lightening
Brand
Glow & Lovely
Country of origin
Pakistan
Product description
Skin cream packaged in a pink and white cardboard box.

Barcode
8961014261721
Hazard
The product presents a serious chemical risk as it contains butylphenyl methylpropional, also known as lilial or BMHCA. Butylphenyl methylpropional is not permitted in cosmetic products as it may harm the reproductive system or the health of the unborn child and may cause skin sensitisation.
The product does not meet the requirements of Regulation (EC) 1223/2009 ('The Cosmetics Regulation').
Corrective action
The product has been withdrawn from the market by Lajawab Foods Limited.
We recommend that owners stop using this product immediately and contact the distributor to request redress.
© 2026 itsa Ltd.
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