Introduction to social media marketing

Who is this course for?

This course is suitable people who want an insight into how to use social media as a marketing tool.

Entry requirements

There are no entry requirements for this course.

You only need the enthusiasm to learn about social media marketing.

The course is delivered online.

You will need access to a PC, internet access and video conferencing facilities.

What is the curriculum intent of this course?

The course develops your understanding and ability to use social media as a marketing tool.

Use social media to support ideas around business start-up.

Gain greater insight into using social media to support business.

What will the course cover?

The course includes;

  • an introduction to the internet
  • e-safety
  • online shopping;
    • Amazon
    • supermarkets
    • similar
  • creating accounts
  • buying and selling online
  • using Facebook and Twitter as a advertising and marketing tool.

Further course content will be added once you have had an initial assessment with your tutor.

What could I do when I have finished this course?

After this course has finished you may like to progress to Functional Skills ICT.

After an initial assessment to establish the appropriate level for your progression you can study at entry level through to Level 2.

Once you have completed Level 2 you can apply to progress to a Level 3 ICT course at a college.

You may also wish to look at moving onto a business start-up course.

Where and when will I learn?

This course will take place either in a classroom setting or online via Google Classroom.

Please refer to our timetable for course dates and times.

What do I need to bring with me?

For classroom based sessions please bring;

  • paper
  • a pen (or a digital device to take notes)
  • a file to store your work.

For online courses you will need access to the internet and an internet enabled device on which you can access Google Classroom.

How much will the course cost?

This course is free.

What do I do next?

For more information, or to book a place, please contact the learning & skills team:

Install our web app.