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Digital Billboard

The digital billboard adjacent to Feethams roundabout operates 365 days per year. It is switched on from 6am to 2am the following day and has up to nine advertisements in rotation at any one time.

The Council has now opened up the opportunity for a limited number of businesses and non-profit organisations to place their advertisements on the billboard, sitting in the same rotation cycle as the Council's advertisements. This will give your advertisement the opportunity to be seen a minimum of 50 times per hour. Priority will be given to local organisations. 

Fees

Organisation type Initial Costs (excl. VAT)

Cost per additional day (excl. VAT)

(continuation from the initial 7 days)

Cost per design change (excl. VAT)

(within existing agreement) 
Commercial

Initial Setup + 7 consecutive days of advertising

£346.58

 £43.00 £22.79
Not for profit

Initial Setup + 7 consecutive days of advertising

£248.58

 £29.00 £22.79

To discuss your requirements please email [email protected] and someone will get in touch with you. Please note that to advertise on the billboard you will be required to sign our licence agreement. The marketing team can be contacted 9am – 4pm (Monday to Friday).

Sending your artwork

Once you have agreed an advertising slot with the Marketing Team, your artwork needs to be emailed to [email protected] at least 3 working days before it is due to be displayed.

  • Dimensions: 864(w) x 432(h) pixels
  • File format: JPG / PNG

If you do not have the ability to design your own advert, you can contact Xentrall Shared Services via email ([email protected]) or call them on 01642 526195 to discuss your needs. Please note that design work is an additional cost to be agreed between you and Xentrall Shared Services. 

Our terms and conditions

The Darlington Borough Council marketing team will review all advertisements before they are published. Advertisements placed on the billboard must comply with;

  1. Road safety standards. For more information about these please see ‘Outdoor advertisements and signs: a guide for advertisers’. Due to its proximity of the road, the billboard can only display static images, and the images cannot be a distraction to drivers.
  2. Advertising Standards Agency rules.
  3. Our local restrictions which include;
    1. No political organisations, political campaigns, political figures.
    2. No adverts that are in conflict with Darlington Borough Council public health and other strategic priorities.
    3. No advertising that conflicts with the financial interests of the Council. This helps to ensure the ongoing provision of services that are highly valued by a significant number of residents. This list will be regularly reviewed but currently includes;
      1. Gyms and leisure centres
      2. Private fostering agencies
      3. Promoting legal claims against the Council
      4. Theatre performances that are in direct competition with shows at Darlington Hippodrome
  4. Every effort is made to ensure the billboard continues to function correctly between 6am and 2am. Some issues are beyond our control (such as power cuts) and unfortunately we are unable to provide an out of hours service should there be any issues outside of the office hours.  

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